On Page Optimisation involves any changes you make to your own website. These changes will mostly involve changing the code, content and links within your website. It is good practice when dealing with Search Engine Optimisation to spend a good amount of timing planning your on-page optimisation. See your on-page optimisation as the ‘laying of the foundations’ for a successful Search Engine Optimisation campaign.

Below are the Six Lessons in Search Engine Optimisation excellence. If these steps are correctly followed you are guaranteed the best possible SEO start. Your website or the site you are carrying out SEO for, will soon be featuring at the top of search engines. Each category acts as a short introduction to another article.

This article is the first piece of writing within a collection of six articles.

1) Page Title
This is an important aspect of on-page SEO. Quite often the page title will be used within the Search Engine Results Page (SERP) The page title holds the most weight because search engines will use this as a description of what a page contains.

2) Meta Description and Keywords
Some website directories and certain search engines may use this meta description as a little bit of descriptive blurb when showing a link to your website.
Keywords make up the backbone of any Search Engine Optimisation Campaign and shouldn’t be under estimated. By having specific keywords for each page it’s easier to create other external digital assets that share keywords, link to the page and therefore boost its online importance.

3) Breadcrumb trail + heading tags
The breadcrumb trail is a useful tool for Search Engine Optimisation, not only does it create more internal links but improves user navigation. The trail will act as separate markers on a line of direction into the website. Heading tags are normally known as H1,H2,H3 etc. tags. H1 represents the most important. This is a good method for laying out information dependant on importance.

4) Body text + Alt tags
The body text makes up the majority of any website. Un-surprisingly this is where keywords come into play. Well structured prose will allow for a healthy amount of important keywords to be used. Alt tags are image descriptions. These descriptions are often left blank, or the description bears no resemblance to the image. Alt tags are another SEO factor to take advantage of and sprinkle with keywords.

5) Links – internal and outbound
Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO. Outbound links are links from your website to another website or web-page. The visitor generally has to leave your website to follow an outbound link.

The article that follows on in this article collection is titled:

• On Page SEO – Important Search Engine Optimisation – Page Titles (Lesson 1 of 5)