This year the businesses within the Sheffield Region were assessed on who had the best brand within the area. One key factor of determining the success of each local brand was their web branding effectiveness. Not just Sheffield Businesses were assessed but also local authorities and any organisation with a significant web branding presence within the city.

Aside from web branding effectiveness, all organisations were also assessed within the following areas. These included Web Presence, Brand Recognition and Branding Design.

Brands matter because they’re what people base their decisions on. Decisions about who to do business with and what to invest in. Brand is the interface between product and consumer.

Brand is substance and feeling
Brand is reality and a story
Brand is truth and Imagination
Brand is fact and impression

The Web Branding Assessment will take place next year again (2011).

Next year’s Best Brands of the Sheffield Region will take the form of a public vote system.

The Best Brands were based on Web Branding, Web Presence, Brand Recognition and Branding Design within the Sheffield Region are as follows.
In Descending Order the Best Brands of Sheffield, 2010:

1. Henderson’s Relish (Sheffield) Ltd.
Leavygreave Road
S3 7RA

2. Spear and Jackson
Atlas Way, Atlas North
S4 7QQ

3. Henry Boot PLC
Banner Cross Hall
S11 9PD

4. Crucible Theatre
55 Norfolk Street
S1 1DA

5. Sheffield City of Culture
The Fountain Precinct, Balm Green
S1 2JA

6. Creative Sheffield
Gladstone Building, 1 St James Row
S1 2EU

7. Sheffield 2018 Bid Office
The Fountain Precinct, Balm Green
S1 2JA

8. Bassett’s Cadbury UK
PO Box 80, Livesey Street
S6 2AP

9. Warp Records
Sheffield Digital Campus
S1 2BJ

10. Sheffield Doc/Fest
15 Paternoster Row
S1 2BX

11. Event Sheffield
Central Library, Surrey Street
S1 1XZ

12. Bag it Don’t Bin it
Work G4, 2 Forncett Street
S4 7QD

13. Kelham Island Brewery
23 Alma St
S3 8SA

14. Sheffield is my Planet
Town Hall, Pinstone Street
S1 2HH

15. Shop Sheffield
The Fountain Precinct, Balm Green
S1 2JA

16. Yorkshire Artspace
Persistence Works, 21 Brown St.
S1 2BS

17. Davy Markham Limited
Prince of Wales Road, Darnall
S9 4EX

18. Made in Sheffield
Po Box 1619
S10 2XQ

19. Our Cow Molly Dairy Ice Cream
Cliffe House Cottage, Hill Top
S6 6GW

20. Park Hill Flats Regeneration
Timber Wharf, 16-22 Worsley St.
M15 4LD