How Will Recent Google Penguin Updates Affect Methods of Search Engine Optimisation?

Search Engine Optimisation
Google's most recent algorithm update referred to as the Google Penguin seem to have made the scores even, which proves to be an advantage to minor sites. Prior to Penguin, a lot of websites dominated the SERPs for stuffing articles with keywords, participating in negative link building schemes, and creating duplicate contents among other practices that violate the guidelines set forth by Google. By launching the Penguin, Google turns the table, and allows sites that used to get overlooked for being natural to rank on top. Although other major search engines like Yahoo and MSN remains as is, Google still has the final say when it comes to search engine optimisation. But unless you do not need visibility for your website, Google won't matter.

To Look Natural is the Key

Keywords are used to increase the relevance of web content. Before Penguin, stuffing an article with keywords in the title tag, subtitles, paragraphs, meta keywords and side bars, helped it rank no. 1 in Google. By this habit, SEO services tend to sacrifice content quality over SERP performance.

The internet is a portal for disseminating information to the target audience, and this purpose is taken for granted due to the desire to beat other websites in the search engine lists. Google Penguin aims to make contents appear as natural as possible for better understanding by readers.

It is recommended that web contents have a keyword density of less than 5% as more than this will send a red signal to Google.

How to Create Backlinks

Backlinks are links from other sites. It makes use of anchor texts to direct users to the page or site you wish them to view. Backlinks are now limited to related sites only. Before, it is possible to link any other site by using a click here, see mywebsite dot com and other similar anchor texts.

This will not work anymore, and Penguin will only put you further in the SERPs if you will insist on doing so. All sentences have to appear natural, and the anchor texts should be relevant to the landing page. Thus, if your article is about making quality contents, you cannot add impertinent sentences to it and use them as anchor texts.

Avoid Duplicate Contents

If you are thinking about reproducing contents to increase visibility of your website, you can get penalized by Penguin. When Google detects duplicate contents, it selects the most original before displaying the search results. Thus, if yours is a copied content, it can get kicked out of the SERP.

SEO Services Sheffield from Total SEO Services. Providing Search Engine Optimisation, Business Branding and Web Development.

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Written by Rob Playford
Rob Playford is the Creative Director and co-founder of Total SEO Services, an innovative online SEO Services Company. Total SEO Services provide all the necessary tools for effective Company Branding, powerful Search Engine Optimisation and extensive Web Development skills to ensure online business growth.

Rob is also the co-founder of Web Branding, another web based company dealing with Business Branding and Website Design.

You can find him on Google+ and Twitter - feel free to get in touch.

Branding software – An Efficient way to keep your brand consistent online

For most companies our websites have become the heart of our brand, it can be easily monitored by everyone at a company to make sure a brand is being delivered consistently. This is relatively easy to keep it updated with the current brand style and use it as a template to base all printed material on.

However, for most businesses your website is not the main way your customers interact with your brand.
All the physical representations of a brand are the ones that are going to stay with them and these elements of your brand are harder to keep control of and keep consistent.

As companies grow it becomes increasingly difficult to monitor everything that is distributed as more things are taken care of independently by different departments of your company.  This can lead to a really fragmented brand that is less able to maintain customer loyalty and the other advantages a strong brand can offer.

One solution to this is to implement a branding software package. Branding software is an easy way to recentralize all your branding efforts.  First you have a designer create and provide templates for the various documents you are likely to need, stock images, fonts, style guides and any other branding tools. 
Then you create an online database to store all this information.

Putting all this information in an online database means that you can grant access to it to anyone in the world, meaning that every arm of your company has access to this information to easily create documents by filling in templates.

As companies grow, a large number of branding tools will amass.  Branding software is designed to make it very simple to find the information you need by the way it is filed within a searchable database.  Customizable interfaces make this even simpler by only allowing individual users to resources they are likely to need.  This means there is no risk of information over load as well as reducing the risk that confidential documents could be seen by the wrong person.

Communication is a critical part of any branding effort but can be hard to maintain as companies grow.  More sophisticated branding software includes its own communication systems.  More advanced than email, these systems usually look more like internal social networking programs. 

This makes it easy to search profiles of other members of the company making it simple to know who needs to be included in certain conversations.  These conversations can then be monitored by those driving the brands.

Any documents produced can then easily be approved centrally and sent directly to the printers through web 2 print.  Speeding up the approval process like this means there is no reason not to have things approved centrally.

Your brand is about more than just your website, so make sure you keep control of it and keep it consistent, a consistent brand is a strong brand.

Many thanks to Ewan Cambell MacDougall for this Guest Post

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