2011 - Yet Another Year of High Speed Change Online




















Last year saw a remarkable growth in Social Media, the increase in users on the main social network platforms showed no signs of slowing up. SEO Services are constantly changing to keep up with more sophisticated algorithms and Online Media continues to rapidly evolve.

All signs are pointing to the fact that search engines must pay more attention to the vast amount of social data out there. Social signals such as ‘Like’ buttons may become a key factor in determining the relevancy and popularity of the results we see.

At present, popular Tweets are being instantly indexed, a tell tale sign of what’s to come. This revelation will see the new sponsored Tweets become even more valuable to SEO Services. Real-time search will undoubtedly come into its own this year and become more of an established feature on Google results pages.

We may likely see the end of the PageRank and a new hybrid version that can calculate quality and relevancy to determine value. This may even bring about a decline of duplicate and regurgitated content in the name of rank.

With Smart phones and tablets more affordable than ever, this will mean that keeping in touch on the many social forums will continue to grow. 2011 will see a marked increase in mobile search and yet another influx of even more impressive apps. The application boom will not only feature within the mobile market but also web apps will play a key role as HTML 5 is steadily rolled out to the masses.

A sleek and better looking internet will adorn the New Year as the wonders of the new html and CSS3 will finally give HTML 4 a long needed overhaul. Media rich sites no longer need to rely on third party applications. We as the user will see an end to the excessive messages of ‘To view this content download/ update this player’.

Online Video’s have also followed a pattern of expansion with ever more websites favouring this format to inform users about their wares. Better broadband speeds coupled with cheaper video recording devices and ever more user friendly editing software means the future is set in video format.
Get ready to start hearing the term ‘Video SEO’ a whole lot more.

The slow demise of TV as we know it will make way for the rise of Internet TV, with the likes of Google and Apple keen to corner this market.

Search Engine Optimisation is also a changing playing field. The art of optimising your online content has become much more main stream.

A few years ago if you followed the laws of SEO to the book, anyone half computer literate would be able to see noticeable results. The approach of ‘painting by numbers’ may very well be on the way out, as Social Media takes a more prominent position. As Algorithms become more sophisticated in 2011, this will surely ruffle a few feathers within the SEO community. More innovative and creative SEO techniques shall spring up, many echoing the core elements of marketing.

2011 has certainly the makings for yet another year of fast paced technological advances.

I’ll close with the thoughts of an article I recently read where the author made the very insightful simile of how internet years closely resemble that of dog years, 7 years of advancements in 1 year! 



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