Within this feature we will look at some of the best modern day examples of good branding within the region of Sheffield. A city, which itself has undergone a major rebranding overhaul over the years.
The process of re-branding Sheffield has broadened its appeal which challenges the conventional image of Sheffield as ‘City of Steel’ whilst preserving its distinctiveness and the ‘Made in Sheffield’ brand. This brand can be capitalised upon by all businesses in the Sheffield City Region area as long as they meet certain quality criteria.
An up and coming similar brand for Sheffield is the ‘Designed in Sheffield’ this hopes to recognise and
acknowledge the importance of design work in the city.
Branding interventions made to improve the attractiveness of Sheffield as a destination have greatly increased its appeal as a destination.
Today, Sheffield has a much stronger brand and identity, built on its unique history and character.
The city’s character is emerging as multi-dimensional with creative industries contributing to its identity and promotion nationwide.
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We would like to Introduce you to the
Best Brands in Sheffield 2010
Over the last six months, Web Branding has been exploring the various branding methods utilised in Sheffield in order to find Sheffield’s best brands. The competition was open to Businesses,
Local Authorities and any organisation with a significant branding presence in the city. Over 100 local brands have been judged.
All organisations have been scored on a number of areas including Web Presence, Brand Recognition and Branding Design.
Congratulations to all Brands featured in Web Branding's 2010 Best Brands in Sheffield.
3 comments:
Awesome! Nice to see some good common sense!
Some great websites/brands there, and some I've not seen before - there goes my morning!!
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